Part One of a series of posts on the new round of Autumn/Winter '13 ad campaigns as seen in Vogue UK/Elle UK/LOVE, focused on New York (it's the first city for Fashion Week, and that seems like a logival way to organise the posts to stop it being one epic ramble).
rag & bone: Lea Seydoux by Glen Luchford
rag & bone seem to have stepped away from the model DIY approach they've used in the past, instead showing the French actress being cool all over New York, which is how the clothes were intended to be used. Bonus points for a smiling model, black and white, getting someone French to add that Gallic je-ne-sais-quois
Proenza Schouler: Sasha Pivovarova by David Simms
Getting Sasha in your campaign is no mean feat, and the fact that she looks like herself, all natural hair and nonchalant bitch-face gives this a step up on the Prada campaign we last saw her in. Bonus Points for random bird wing
Oscar de la Renta: Iris van Berne, Kate Bogucharskaia, Patrycja Gardygajlo by Norman Jean Roy
The trio of models make de la Renta look like far more than the New York elite that make up his client base - it's more edge than class, without alienating those looking to the label for elegance. Bonus Points for featuring buckety hats without making me internally scream WHYYYYYYY?? and the obi feel of the belts without an air of cultural appropriation.
3.1 Phillip Lim: Kiko Mizuhara by But Sou Lai
I know this is only half a double page shot of the campaign, but it's the bit I like; the juxtaposition of the neon lights and similarly toned outfit look like random stills from a party scene in a film where you really want to be friends with the characters. I want to be friends with the 3.1PL girl, I'm sold on the clothes. Bonus Points for not making it seem Las-Vegas-seedy
Paige Denim: ???
No one really lies around leaning on their friends legs, and I think that without the caption the picture would look a little dead, but the jeans look awesome. Bonus Points for a 00:17 film that wasn't just a moving shot of some clothes
Donna Karen: Catherine McNeil by Mikael Jansson
The sex appeal of this dress, even without a view of the front, screams out of the back cover Vogue UK, and I guess the guy's alright... Bonus Points for showing the back of a dress without a mirror to show the front.
DKNY: Cara Delevigne by Patrick Demarchelier
Another half shot, just because I'm not convinced that the man painting the box on the other side of the page really added anything to a rare shot that I like of Delevigne. Bonus Points for daring to get the dress a little dirty.
Image copyright to the brands, images via Vogue/Elle/LOVE
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