Ad Round-Up II: London

Is it just me, or do London-based labels, especially the 'out-there' ones like Kane and Holland, not seem to advertise in the same way as other labels? It's a shame, although it does mean I don't have to do this post in tow halves.

Paul Smith:

I have a weakness for preppy-ness, and the Paul Smith campaigns are always, like the brand, the right amount of polished prep. Sure, the girl looks sulky, and it isn't as 'arty' a campaign as SS13 was, but something about the way she's tugging on her coat, and the wonderful shades of blue, really caught my eye. Bonus Points for making me (momentarily) consider switching out my doctors bag for a clutch again.

Stella McCartney: Suvi Koponen, Chiharu Okunugi by Mert and Marcus

Je sais, je sais, Stella shows in Paris, but she's a London girl, and this is the easiest way to reclaim her. The quirky signage in the left image, and the vivid colours in both make the images seem somehow cheerier than the deadpan model faces. Bonus Points for making walking through a pool in an expensive coat seem totally normal.

Orla Keiley: Kirsi Pyrhonen by Julia Hetta

After the typing-pool presentation in February, Orla Keily is clearly sticking with the theme here, and the campaign is just as cool and quirky as the original outing was. Bonus Points for tempting me to try white tights (watch this space).

Vivienne Westwood: by Jack Piersen

My weak spot for roses explains why I love this image from Viv's latest campaign the most. Bonus Points for shooting an AW campaign in a blatantly summer setting, and for advertising the bags without a model.

Anya Hindmarch: by Jenny van Sommers

The eclectic backdrop Hindmarch gives her bags in her campaigns make me smile - last season's might have been more elaborate, but these are equalling appealing.

L.K.Bennett: Rosamund Pike by

Even though Pike looks a little uncomfortable, I'm just as enamoured of her as the rest of the world right now - plus, having dared to handle one of the bags she helped design, I can say that it's on my fantasy wishlist.Bonus Points for featuring London landmarks without a Palace reference.

Topshop:

I was almost tempted to file this under Inspiration rather than under Ad Campaigns, but I figured that if an ad made me want to wear the clothes, that probably meant it was working. Bonus Points for making me rethink my 'eh' attitude to Topshop (even though I'd bet that these clothes will be hell to find in-store..).

Hillier London: from LOVE magazine

Not an ad campaign, but it comes much closer than any other editorial ever does; Hillier should be grateful. Bonus Points for making clip-art cool again