Wednesday, 21 August 2013

Ad Round Up III: Milan i

Turns out I really like Italian adverts, so this is going to appear in two halves

Dolce & Gabbana: Monica Bellucci, Andreea Diaconu, Bianca Balti, Kate King, by Domenico Dolce

Dolce & Gabbana's ad campaign are pretty similar season after season, but it's a winning formula, that makes the clothes look like a part of the Italian cultural landscape as seen by Hollywood, helped by the inclusion of locals and the fact that the clothes themselves are steeped in the landscape from their inception. Bonus Points for crowns.

Gucci: Abbey Lee Kershaw by Mert and Marcus
This shot is hypnotic... you turn the page and you're hit with a weird kind of power/sex appeal. Even though Gucci isn't one of my wishlist labels, and shiny clothes weird me out a little, this shot is too good not to include. Bonus Points for making the top half not look a a little cheap.

Emporio Armani: Jacquelyn Jablonski, Ruby Aldridge, Esther Heesch by Craig McDe

The twinsy nature of Emporio shows translates well to print. But maybe I just like the hats, and just how happy they seem to have a bag. Never underestimate the happy-power of new bags.... Bonus Points for carrying bags like they don't have bombs in them.

Prada: Christy Turlington by Steven Meisel
I'll let in on a secret - I'm not a fan of Prada's campaigns. And this one isn't an exception, except for this shot. It's probably because it's the only one where the model isn't losing her clothes... The clothes look great when they aren't styled like the runway show. Bonus Points for making the whole wet-hair thing look good for once.

Bottega Veneta: by Ralph Gibson
Bottega may have toned down the hair from runway to magazine, but that edge on a classic shape is still there somehow. The outfit looks deceptively simple, but has that expensive aura that makes it aspirationally simple. Bonus Points for using colour and black and white in the same spread.


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