Ad Round Up IV: Milan ii

When splitting Milan in two, I decided to the more 'established' houses first, and then the 'others' in the second post. This isn't because I think the bigger designers are more important, although they arguably have greater influence on the trends of any period, but because it's a simple division to make.

Jil Sander: Edie Campbell by David Sims

These shots might not actually show an awful lot of the clothes they're theoretically trying to sell, but they're beautiful, and the clean minimalism is very true to Sander's aesthetic. Bonus Points for Edie's skin melting into the background. (I know Sander's a major player, but that last post was running loooooong)

MSGM:

This is how to do clashing prints.

Etro: Elisabeth Erm, Aymeline Valade, Sung Hee byt Mario Testino

This is amazingly luxe. From the clothes to the backdrop, it's the ultimate reaction to all the minimalism that gets thrown about; the contrast between the image and the label-font just accentuates this.

Erika Cavallini semi-couture: by Monia Merlo

This is the only campaign image I've seen, but the rest of it is just as wonderful (and can be seen here). I'd never heard of Cavallini before, but I think I might have a new obsession - the styling of this is the right dose of ladylike, with the socks as a 'fun' twist. Even though it's a head-to-toe look, it doesn't look contrived, it looks natural. Bonus Points for doing what Louis Vuitton did, but better (if you ask me anyway).