Ad Round Up V: Paris i

I suspect that a not-inconsiderable part of these images' appeal to me is the black & white, and the French cool they embody. It's a winning formula, and one I'm rarely not attracted to. This is another two-parter (which is leading to all manner of contemplations about why there seem to be more ads from Europe-proper), split by the colour saturation of the images.

Saint Laurent: Freja Beha Erichsen by Hedi Slimane

Even though I'm not really getting happy feelings about the current Saint Laurent direction (it's cool, but it feels like Slimane just took the name and ignored what it was?), this ad campaign is pretty kick-ass. My girl-crush on Freja probably helps here, but they emit the kind of cool I dream of being. Bonus Points for that bag, it's on my wishlist (OK, maybe Slimane has some good ideas).

Isabel Marant: Daria Werbowy by Karim Sadli

Who doesn't love Daria? And who doesn't love Isabel Marant? It might be an obvious pairing, since they're both having a 'moment', but that doesn't make it bad. Bonus Points for featuring shorts in an Autumn/Winter campaign.

Givenchy: Amanda Seyfried by Mert and Marcus

The half-Bambi print is already showing signs that Tisci's still got the Midas Touch when it comes to images-on-sweaters. It's been so pervasive already that I didn't even realise that there was a matching clutch. Plus, Seyfried looks amazing here. Bonus Points for the matching clutch

Joseph: Suvi by Boo George

Blurry backgrounds in black and white might be a photography student trope, but it's so rarely used in the fash-un world now that it still caught my eye as I flipped past on my way to actual content.

Sandro: Edie Campbell

Masculine tailoring (and the black & white) take this seaside shot a hundred miles from Mulberry's SS12 campaign - more icy chill than ice cream, it makes the most of Edie's current 'do, and makes my current moody teenager face way more zeitgeist-y than it should be.

Chloe: 

It's only half in keeping with the theme of this post, but don't the colourless pair look like school mean girls somehow? And doesn't their counterpart look like the new outsider? Not that anyone could be an outsider in Chloe. There's a chance that September-Back-to-School fever has hit me, even though I don't start for a month has influenced how I read this ad, but the fact that two images has started a story in my head says something.