Fashion Month is upon us, as it always is, and with that comes the onslaught of runway shots. I love the idea of runway shows - the videos of girls strutting down the catwalk, the way that the music choice influences how you see the show, seeing the looks in motion - but there's something frustratingly 'flat' about runway shots sometimes. Lookbooks, on the other hand, are something else. Even though you lose out on the motion and the music, labels that opt for lookbooks sometimes have something else in their favour (when the lookbook is just the clothes on a model against bright white it's not the same thing). Just look at Erin Fetherston and Red Valentino's recently released Spring/Summer 2014 offerings:
images via Style.com
There's a whimsy about these lookbooks that couldn't be captured on a catwalk in the same way, without having the finances of much larger labels. In part it gives the label control of how the dresses are seen; they certainly add an atmosphere that makes up for the lack of music. They're like mini-campaigns and editorials, which is always my favourite fashion media.
Also, I know that the last couple of days have been a final End of Summer fling with warm weather, but they're making me wish the mid-afternoon heat would last all year, despite my love of autumn.
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